Why is Asian Paints falling/rising?

As of 21-Jul, Asian Paints Ltd. is currently priced at 2,379.30, reflecting a decrease of 2.8 points or 0.12%. The stock has been on a downward trend, having fallen for three consecutive days and showing a total decline of 1.29% in that period. Despite outperforming its sector by 0.37% today, the stock's performance over the past week is down by 0.90%, while it has seen a modest increase of 4.13% over the past month. However, the company has reported negative results for the last three consecutive quarters, with a significant decline in profits and a low return on capital employed. This has contributed to a perception of expensive valuation relative to its peers, despite its strong long-term fundamentals and high institutional holdings.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has underperformed the Sensex, which has shown a slight decline of 0.06% over the past week. The stock's year-to-date return of 4.26% is also lower than the Sensex's 5.20%, indicating a consistent underperformance against the benchmark over the last three years. The falling investor participation, as evidenced by a 19.63% drop in delivery volume, further suggests waning interest among investors, which may be contributing to the stock's current price decline.