Why is Asian Paints falling/rising?

As of 23-Jul, Asian Paints Ltd. is currently priced at 2,381.00, reflecting an increase of 15.85 (0.67%). The stock has shown a trend reversal, gaining after four consecutive days of decline. Despite this recent uptick, the stock has underperformed against the benchmark Sensex over the past week, with a return of -1.22% compared to the Sensex's +0.11%. The stock's performance today has outpaced its sector by 0.25%, although there has been a notable decline in investor participation, with delivery volume falling by 29.59% against the five-day average. The company maintains strong long-term fundamentals, evidenced by an average Return on Equity (ROE) of 24.35% and a healthy growth rate in net sales, but it has faced challenges with negative results over the last three quarters, leading to a decline in profits.
Broader Market Context: In the context of the broader market, Asian Paints has struggled with consistent underperformance against the benchmark over the last three years, generating a return of -17.86% in the past year while the Sensex has increased by 2.86%. This underperformance is compounded by the company's recent financial results, which have shown a significant decline in profitability. While the stock has a strong market position, being the largest company in its sector with high institutional holdings, the negative trends in earnings and the stock's valuation relative to peers may contribute to investor caution, impacting its price movement in the short term.