Why is Asian Paints falling/rising?

As of 31-Jul, Asian Paints Ltd. is experiencing a decline in its stock price, currently at 2,390.00, reflecting a decrease of 25.15 points or 1.04%. The stock has shown a trend reversal, falling after three consecutive days of gains. In terms of performance, it has outperformed the benchmark Sensex over the past week and month, with returns of +1.80% and +0.89%, respectively. However, the stock has underperformed over the longer term, with a significant drop of -22.46% over the past year and -28.28% over the last three years. Despite its strong long-term fundamentals, including a healthy average Return on Equity (ROE) of 24.35% and a low Debt to Equity ratio, the company has reported negative results for the last four consecutive quarters, which has contributed to the recent price decline.
Broader Market Context: The stock's short-term performance has been relatively better compared to the Sensex, which has seen a decline of -1.22% over the past week and -3.00% over the past month. However, the consistent underperformance against the benchmark over the last three years, coupled with a significant drop in profits and an expensive valuation, has raised concerns among investors. The high institutional holdings at 32.89% indicate confidence from larger investors, but the negative quarterly results and declining profits have overshadowed this support, leading to a cautious market sentiment around Asian Paints.