Why is Asian Paints falling/rising?

As of 13-Aug, Asian Paints Ltd. is currently priced at 2,500.30, reflecting an increase of 21.5 points or 0.87%. The stock has shown a positive performance today, outperforming its sector by 0.29%. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bullish trend. However, there has been a notable decline in investor participation, with delivery volume falling by 41.75% against the 5-day average. Despite these positive indicators, the company has faced challenges, including negative results for the last four consecutive quarters, a decline in profits, and consistent underperformance against benchmarks over the past three years.
In the broader market context, Asian Paints has demonstrated a modest return of 0.36% over the past week, while the Sensex has remained nearly flat with a change of -0.01%. Over the past month, Asian Paints has outperformed the Sensex, gaining 2.49% compared to the benchmark's decline of 2.38%. The company benefits from strong long-term fundamentals, including a high return on equity and low debt levels, alongside significant institutional holdings. However, the stock's recent performance is tempered by its historical underperformance and declining profitability, which may influence investor sentiment moving forward.