Why is Asian Paints falling/rising?

As of 15-Sep, Asian Paints Ltd. is experiencing a decline in its stock price, currently at 2,502.10, reflecting a decrease of 42.15 points or 1.66%. The stock has underperformed its sector by 0.6% today and has been on a consecutive decline for the last two days, resulting in a total drop of 2.22% during this period. Over the past week and month, the stock has also shown negative returns of 1.10% and 1.07%, respectively, while its year-to-date performance remains positive at 9.64%. Despite this, the stock has significantly underperformed over the longer term, with a 25.48% decline over the past year and a 26.28% drop over the past three years. The stock's moving averages indicate it is currently lower than the 5-day and 20-day averages, which may contribute to investor sentiment. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 25.45% against the 5-day average.
In the broader market context, the Sensex has shown positive returns of 1.24% over the past week and 1.47% over the past month, indicating that the market is generally performing well, contrasting with Asian Paints' recent struggles. The company's strong long-term fundamentals, including a solid average Return on Equity (ROE) of 24.35% and a healthy growth rate in net sales, suggest potential for recovery. Furthermore, the increase in institutional holdings by 5.08% over the previous quarter indicates confidence from larger investors, which could stabilize the stock in the long run. However, the current liquidity and declining investor participation may be contributing to the stock's recent downward trend, as it remains the largest player in its sector with a significant market cap.