Why is Asian Paints falling/rising?

As of 18-Sep, Asian Paints Ltd. is experiencing a decline in its stock price, currently at 2,478.30, which reflects a decrease of 15.65 points or 0.63%. The stock has underperformed the sector today by 0.39%, and its delivery volume has significantly decreased by 41.68% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has dropped by 3.15%, and it has also shown a negative trend over the past month with a decline of 4.21%. Despite a positive year-to-date return of 8.60%, the stock has faced substantial challenges over the longer term, with a 24.31% drop over the past year and a 25.79% decline over the past three years. However, it maintains strong long-term fundamentals, including a healthy average return on equity of 24.35% and a low debt-to-equity ratio.
In the broader market context, the Sensex has risen by 1.80% over the past week and 2.14% over the past month, contrasting with Asian Paints' negative performance in the same time frames. This underperformance relative to the benchmark could be contributing to the stock's price decline. Despite high institutional holdings at 32.89%, which have increased by 5.08% over the previous quarter, the stock's recent movements suggest that investor sentiment may be cautious, particularly given the significant drop in delivery volume. The company's strong market position, accounting for 69.08% of the sector, and healthy long-term growth prospects may not be enough to offset the current negative price trends.