Why is Asian Star Co. falling/rising?

As of 25-Jun, Asian Star Company Ltd is experiencing a decline in its stock price, currently at Rs 721.00, which reflects a decrease of Rs 15.3 or 2.08%. The stock has underperformed its sector by 5.47% today and has been on a downward trend for the last two days, accumulating a total decline of 2.57%. Additionally, the stock is trading below all key moving averages, indicating a bearish sentiment. Over the past year, the stock has generated a return of -8.57%, with profits falling significantly by 41.2%. The company has also reported negative results for the last ten consecutive quarters, with a notable drop in net sales of 13.39%, which has contributed to its weak long-term fundamental strength.
In the broader market context, the Sensex has shown resilience, gaining 1.61% over the past week, while Asian Star Company Ltd has declined by 1.50% in the same period. This consistent underperformance against the benchmark highlights the stock's struggles, particularly as it has lagged behind the BSE 500 in returns over the last three years. The lack of investor confidence is further evidenced by a significant drop in delivery volume, which fell by 76.62% compared to the five-day average. Overall, the stock's poor financial performance, combined with a lack of interest from domestic mutual funds, suggests a challenging environment for Asian Star Company Ltd, contributing to its declining stock price.