Why is ATV Projects falling/rising?

As of 13-Jun, ATV Projects India Ltd is experiencing a decline in its stock price, currently at Rs 38.89, which reflects a decrease of Rs 1.77 or 4.35%. The stock has underperformed its sector by 3.63% today and has been on a consecutive downward trend for the last three days, resulting in a total decline of 7.16% during this period. It opened with a significant loss of 5.31% and reached an intraday low of Rs 38.2, indicating weak investor sentiment. Despite a strong performance over the past year, with a return of 62.45%, the stock's recent movement is influenced by falling investor participation, as evidenced by a 59.1% drop in delivery volume compared to the five-day average. While the company has reported positive results over the last four quarters and has strong operational metrics, the weak long-term fundamental strength, particularly the average Return on Capital Employed (ROCE) of 1.74%, raises concerns about future growth potential.
In the broader market context, the stock's short-term performance of -0.66% over the past week contrasts with the benchmark Sensex, which has declined by 1.30% during the same period. This indicates that while the stock is underperforming, it is not alone in facing challenges, as the overall market is also experiencing a downturn. However, the stock's significant gains over the past month (+19.08%) and year-to-date (+1.54%) suggest that it has been resilient in a longer-term perspective, outperforming the benchmark in those timeframes. The current decline could be attributed to profit-taking after a strong rally, alongside concerns about its long-term growth prospects despite its recent positive performance.