Why is ATV Projects falling/rising?

As of 24-Jun, ATV Projects India Ltd is experiencing a price increase, currently at Rs 39.50, reflecting a rise of 3.25 or 8.97%. The stock has shown a positive trend today, having outperformed its sector by 8.48% and marking a trend reversal after five consecutive days of decline. It reached an intraday high of Rs 39.95, and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The stock has also seen increased investor participation, with delivery volume rising by 10.97% compared to the 5-day average. Over the past week, the stock has gained 3.40%, and over the past month, it has appreciated by 17.38%, significantly outperforming the Sensex, which has only increased by 0.41%.
In the broader market context, ATV Projects has consistently generated strong returns, with a 43.85% increase over the past year, outperforming the BSE 500 in each of the last three annual periods. The company has reported positive results for the last four consecutive quarters, with key financial metrics such as the inventory turnover ratio and operating profit to net sales at their highest levels. However, it is important to note that the company has a weak long-term fundamental strength, indicated by an average Return on Capital Employed (ROCE) of 1.74% and modest growth in net sales and operating profit over the last five years. Despite these concerns, the stock is trading at a discount compared to its peers, which may contribute to its recent upward price movement.