Why is ATV Projects falling/rising?

As of 27-Jun, ATV Projects India Ltd is experiencing a rise in its stock price, currently at Rs 39.60, reflecting an increase of 1.17 (3.04%). The stock has shown strong performance today, outperforming its sector by 2.16% and reversing a trend after two consecutive days of decline. It reached an intraday high of Rs 40.75, indicating positive momentum. Over the past week, the stock has gained 8.17%, and over the past month, it has increased by 18.24%. The company has consistently declared positive results for the last four quarters, with impressive metrics such as a high inventory turnover ratio and operating profit to net sales. However, there are concerns regarding falling investor participation, as delivery volume has decreased significantly.
In the broader market context, ATV Projects has outperformed the Sensex, which has only risen by 2.00% in the past week, while ATV's performance stands at 8.17%. This trend of outperforming the benchmark has been consistent, with the stock generating a return of 50.86% over the past year compared to the Sensex's 6.08%. Despite these positive indicators, the company faces challenges with weak long-term fundamental strength, as evidenced by its average return on capital employed and slower growth rates in net sales and operating profit over the last five years. This mixed outlook may influence investor sentiment moving forward.