Why is ATV Projects falling/rising?

As of 25-Jul, ATV Projects India Ltd is experiencing a decline in its stock price, currently at Rs 38.73, which reflects a decrease of Rs 1.52 or 3.78%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 6.05%. Today's trading saw the stock touch an intraday low of Rs 38.52, and it has underperformed its sector by 2.46%. Despite a strong performance over the past year with a return of 26.86%, the stock has shown weakness in the short term, with a 1-week decline of 11.47% and a 1-month decline of 0.72%. Positive factors include consistent financial performance over the last five quarters, with a notable growth in profit after tax and a high inventory turnover ratio. However, the stock's long-term fundamental strength is questioned due to a low return on capital employed and poor growth in net sales and operating profit over the last five years.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, the Sensex, which has only declined by 0.36% over the past week. While ATV Projects has generated a 26.86% return over the past year, it has underperformed the benchmark in the short term, indicating a divergence in performance. The stock's liquidity remains adequate, but a significant drop in delivery volume suggests waning investor interest. Overall, the combination of short-term price declines, underperformance relative to the sector, and concerns regarding long-term growth prospects contribute to the stock's current downward movement.