Why is Baba Arts falling/rising?

As of 16-Jul, Baba Arts Ltd is experiencing a decline in its stock price, currently at 8.62, reflecting a decrease of 0.37 or 4.12%. The stock has underperformed significantly today, lagging behind its sector by 6.18%. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Over the past week, the stock has dropped by 2.16%, and it has seen a substantial decline of 33.02% year-to-date. The company has also reported a weak long-term fundamental strength, with an average Return on Equity (ROE) of 8.92% and a concerning EBIT to Interest ratio of 1.57, suggesting difficulties in servicing its debt. Furthermore, the stock's performance has been disappointing, with a return of -35.24% over the last year, while profits have decreased by 27.3%.
In the broader market context, Baba Arts' performance has been notably weaker compared to the benchmark, as it has consistently underperformed against the BSE500 over the last three years. While the Sensex has gained 1.02% over the past month, Baba Arts has seen a decline of 4.96%. The film production, distribution, and entertainment sector has gained by 2.03%, further highlighting Baba Arts' struggles. The falling investor participation, with a delivery volume decrease of 6.95% against the 5-day average, adds to the negative sentiment surrounding the stock. Overall, these factors contribute to a challenging environment for Baba Arts, leading to its current price decline.