Why is Baba Arts falling/rising?

As of 24-Jul, Baba Arts Ltd is experiencing a decline in its stock price, currently at 8.65, which reflects a decrease of 0.2 or 2.26%. The stock has shown a trend reversal, falling after two consecutive days of gains. In today's performance summary, it outperformed its sector by 1.8%, but overall, it is trading below all key moving averages, indicating a bearish trend. Over the past week, the stock has decreased by 2.37%, and its year-to-date performance shows a significant decline of 32.79%. The company's weak long-term fundamentals, highlighted by an average Return on Equity (ROE) of 8.92% and a poor EBIT to Interest ratio of 1.57, contribute to its negative price movement. Additionally, the stock has underperformed against the benchmark consistently over the last three years, with a 33.82% drop in the past year and a 27.3% decrease in profits.
In the broader market context, the Sensex has shown a slight decline of 0.09% over the past week, which contrasts with Baba Arts' more significant drop. The film production, distribution, and entertainment sector, to which Baba Arts belongs, has also fallen by 2.54%, reflecting a challenging environment for the industry. Furthermore, the stock's liquidity appears to be decreasing, with a notable drop in delivery volume, which has fallen by 69.89% against the five-day average. This combination of weak sector performance, declining investor participation, and the company's ongoing struggles with profitability and valuation suggests that Baba Arts is facing significant headwinds that are contributing to its current price decline.