Why is Baba Arts falling/rising?

As of 22-Aug, Baba Arts Ltd is experiencing a decline in its stock price, currently at 8.28, which reflects a decrease of 0.06 or 0.72%. The stock has shown a negative performance trend, having fallen after two consecutive days of gains. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has decreased by 2.59%, while its performance over the last month shows a decline of 5.37%. The company's weak long-term fundamentals, highlighted by a low return on equity of 4.5 and a significant drop in profits by 40.6% over the past year, contribute to its current price movement. Additionally, the operating profit margin and net profit for the latest quarter are at their lowest levels, indicating ongoing financial struggles.
In the broader market context, Baba Arts has underperformed against the benchmark, with the Sensex gaining 0.88% over the past week while Baba Arts has declined. The film production, distribution, and entertainment sector has also seen a downturn of 4.32%, reflecting a challenging environment for companies within this space. Furthermore, a notable drop in investor participation, with delivery volume falling by 43.69% against the 5-day average, suggests a lack of confidence among investors. This combination of weak financial performance, sector challenges, and declining investor interest has contributed to the stock's downward trajectory.