Why is BAG Films falling/rising?

As of 29-Jul, B A G Films & Media Ltd is currently priced at 6.98, reflecting a decrease of 0.03, or 0.43%. The stock has underperformed its sector today by 1.14%, and its delivery volume has significantly decreased by 41.46% compared to the 5-day average, indicating a decline in investor participation. Over the past week, the stock has dropped by 1.69%, and it has seen a substantial decline of 30.75% year-to-date, contrasting with a positive return of 4.09% for the Sensex. Despite these challenges, the company has shown healthy long-term growth, with an operating profit growth rate of 78.65% and a net profit increase of 388.72% reported in March 2025. The stock is trading at a discount compared to its peers, with a low debt-to-equity ratio and an attractive valuation, which may provide some support against further declines.
In the broader market context, the stock's recent performance has been notably weaker than the benchmark, with a year-to-date decline of 30.75% compared to the Sensex's gain of 4.09%. This underperformance is further highlighted by the stock's 1-month return of -9.47% against the Sensex's -3.24%. The overall market sentiment appears to be affecting BAG Films negatively, as indicated by the falling investor participation and the stock's inability to maintain momentum despite its positive financial indicators. The combination of these factors suggests that while the company has strong fundamentals, external market pressures and declining interest from investors are contributing to its current price decline.