Why is BAG Films falling/rising?

As of 30-Jul, B A G Films & Media Ltd is currently priced at 6.96, reflecting a decrease of 0.02 or 0.29%. The stock has been experiencing a consecutive decline over the last two days, with a total drop of 0.71% during this period. Despite outperforming its sector by 0.4% today, the stock's performance over the past week and month shows negative returns of -1.14% and -7.32%, respectively. Additionally, the stock is trading lower than its 5-day, 20-day, 50-day, and 200-day moving averages, although it remains above the 100-day moving average. The delivery volume has also decreased by 4% compared to the 5-day average, indicating falling investor participation. While the company has a low debt-to-equity ratio and has shown impressive growth in operating profit and net profit, the stock has still generated a negative return of -22.67% over the past year, which may contribute to investor caution.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has seen a decline of 1.50% over the past week and 2.54% over the past month. While BAG Films has outperformed the sector today, its year-to-date performance is significantly worse than the Sensex, which has gained 4.28%. This disparity may reflect broader market conditions that are affecting investor sentiment towards the stock. Despite the company's strong fundamentals, including a high operating profit to interest ratio and attractive valuation metrics, the overall negative returns and declining investor participation suggest that market conditions are currently unfavorable for BAG Films.