Why is BAG Films falling/rising?

As of 18-Aug, B A G Films & Media Ltd is experiencing a slight decline in its stock price, currently at 6.32, reflecting a change of -0.01 (-0.16%). The stock has underperformed its sector by 1.14% today and has been on a downward trend for the last two days, accumulating a total loss of -0.32% during this period. Over the past week, the stock has shown a modest gain of +0.96%, but it has significantly underperformed in the longer term, with a -12.95% return over the past month and a staggering -37.30% year-to-date. Despite some positive financial indicators, such as a low debt-to-equity ratio and an increase in profits, the stock's low return on equity (ROE) of 1.88% and poor management efficiency contribute to its negative performance.
In the broader market context, the Sensex has increased by 0.83% over the past week, indicating that BAG Films is lagging behind the overall market trend. The stock's performance is further highlighted by its significant underperformance compared to the benchmark indices over various periods, including a -27.52% return in the last year versus the Sensex's +1.04%. This disparity suggests that while the market may be experiencing growth, BAG Films is struggling to attract investor interest, as evidenced by a 50.68% drop in delivery volume compared to its five-day average. Overall, the combination of poor long-term growth prospects and recent declines in investor participation is contributing to the stock's current downward trajectory.