Why is BAG Films falling/rising?

As of 22-Sep, B A G Films & Media Ltd is experiencing a decline in its stock price, currently at 6.88, reflecting a decrease of 0.22 or 3.1%. The stock has underperformed its sector by 3.32% today, despite being above its 5-day, 20-day, 50-day, and 100-day moving averages, but below its 200-day moving average. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 65.58% compared to the 5-day average. Over the past week, the stock has shown a return of +8.69%, but it has struggled in the longer term, with a year-to-date return of -31.75% and a one-year return of -35.28%. While the company has reported positive financial metrics such as a higher PAT and cash equivalents, its low return on equity and poor management efficiency indicate challenges that may be contributing to the stock's recent decline.
In the broader market context, the stock's short-term performance of +8.69% over the past week significantly outpaces the Sensex, which has only increased by 0.46% in the same period. However, the long-term outlook remains concerning, as the stock has underperformed the benchmark indices over the past year and three years. The company's low debt-to-equity ratio and attractive valuation relative to peers may provide some support, but the overall negative sentiment stemming from poor management efficiency and lack of growth in net sales could be weighing heavily on investor confidence.