Why is BAG Films falling/rising?

As of 23-Sep, B A G Films & Media Ltd is experiencing a decline in its stock price, currently at 6.74, which reflects a decrease of 0.15 or 2.18%. The stock has underperformed its sector by 1.18% today and has been on a downward trend for the last two days, resulting in a total drop of 5.07% during this period. Despite a positive performance over the past week and month, with returns of 2.90% and 3.37% respectively, the stock has faced significant challenges, including a low Return on Equity (ROE) of 1.88%, indicating poor management efficiency and profitability. Additionally, while the company has shown some positive financial metrics such as an increase in profits and cash equivalents, its long-term growth prospects appear weak, with net sales growing at an annual rate of only 7.87% over the last five years.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has underperformed the BSE500 over various time frames, including the last year and three years. The Sensex has shown a slight positive return of 0.98% over the past month, while BAG Films has been struggling with a year-to-date decline of 33.13%. The falling investor participation, evidenced by a significant drop in delivery volume, further exacerbates the stock's challenges, suggesting a lack of confidence among investors. Overall, the combination of poor management efficiency, underwhelming long-term growth, and recent negative price movements contribute to the stock's current downward trajectory.