Why is BAG Films falling/rising?

As of 24-Oct, B A G Films & Media Ltd's stock price is currently at 7.41, reflecting a decrease of 0.34 or 4.39%. The stock has underperformed its sector by 3.28% today and has experienced a trend reversal, falling after two consecutive days of gains. Despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, the stock has shown a year-to-date decline of 26.49% compared to a 7.77% increase in the benchmark. While the company has reported positive financial metrics, such as a higher PAT and cash reserves, it also faces challenges with low management efficiency, indicated by a low ROE of 1.88%, and has underperformed the market significantly over the past year.
Broader Market Context: In the short term, BAG Films has outperformed the benchmark with a 1-week return of 8.18% compared to the Sensex's 0.31%. However, this positive short-term performance is overshadowed by the stock's long-term struggles, as it has generated a negative return of 27.00% over the past year while the broader market has seen a gain of 5.18%. The stock's liquidity appears adequate for trading, but the overall sentiment remains cautious due to its poor long-term growth prospects and underperformance relative to the market.