Why is BAG Films falling/rising?

As of 28-Oct, B A G Films & Media Ltd is experiencing a decline in its stock price, currently at 7.02, which reflects a decrease of 0.32 or 4.36%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total drop of 9.42% during this period. Additionally, the stock's performance today has underperformed its sector by 4.75%. While the stock has shown a positive return of 3.54% over the past week, it has significantly lagged behind the year-to-date return of -30.36%, indicating a challenging performance relative to the broader market. Notably, investor participation has decreased, with delivery volume dropping by 51.76% compared to the five-day average, which may further contribute to the stock's downward pressure.
In the broader market context, the Sensex has shown a modest gain of 0.24% over the past week, contrasting with BAG Films' 3.54% increase, which suggests that the stock's short-term performance has been relatively strong compared to the benchmark. However, over the longer term, the stock's year-to-date decline of 30.36% starkly contrasts with the Sensex's gain of 8.30%, highlighting a significant underperformance. This disparity indicates that while there may be short-term fluctuations, the stock is struggling to maintain momentum in the face of broader market gains, which could be affecting investor sentiment and contributing to the recent price decline.