Why is Bajaj Consumer falling/rising?

As of 27-Jun, Bajaj Consumer Care Ltd is currently priced at 205.90, reflecting a decrease of 1.5, or 0.72%. The stock has underperformed its sector by 1.33% today, following a trend reversal after three consecutive days of gains. It reached an intraday high of Rs 216.85, but overall, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite a strong short-term performance with a 21.26% increase over the past week, the stock has seen a significant decline of 20.79% over the past year, coinciding with a 19.4% drop in profits. The company has also reported negative results for the last five consecutive quarters, which has contributed to a perception of poor long-term growth.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 2.00% over the past week, Bajaj Consumer's short-term performance has significantly outpaced the market. However, over the last year, while the Sensex has returned 6.08%, Bajaj Consumer has lagged with a decline of 20.79%. The stock's high institutional holdings at 29.14% indicate that more sophisticated investors are involved, but the company's low debt-to-equity ratio and high management efficiency have not been sufficient to offset the negative sentiment stemming from its declining operating profits and poor quarterly results.