Why is Bajaj Consumer falling/rising?

As of 30-Jun, Bajaj Consumer Care Ltd is experiencing a price increase, currently at Rs 210.00, reflecting a rise of Rs 4.1 or 1.99%. The stock has shown strong performance recently, with a 24.00% increase over the past week and a 19.86% increase over the past month, significantly outperforming the Sensex, which has risen by 2.09% and 2.65% respectively during those periods. Today's trading saw the stock reach an intraday high of Rs 213.55, and it is currently trading above all its moving averages. However, there is a noted decline in investor participation, with delivery volume falling by 33.91% against the 5-day average. Despite a high management efficiency reflected in a 20.70% ROE and a low debt-to-equity ratio, the company has faced challenges, including a 20.38% decline in stock returns over the past year and negative results for the last five consecutive quarters.
Broader Market Context: In the context of the broader market, Bajaj Consumer has underperformed over the past year compared to the BSE 500, which generated returns of 3.95%. While the stock has shown positive short-term returns, its long-term growth prospects appear poor, with operating profit declining at an annual rate of -10.07% over the last five years. The high institutional holdings at 29.14% suggest that more sophisticated investors are closely monitoring the company's fundamentals, which may contribute to the stock's recent upward movement despite its overall negative performance in the longer term.