Why is Bajaj Consumer falling/rising?

As of 01-Jul, Bajaj Consumer Care Ltd is experiencing a price increase, currently at 211.50, reflecting a rise of 1.5 (0.71%). The stock has shown positive momentum, gaining 2.72% over the last two days and outperforming its sector by 1.4%. In the past week, it has increased by 4.42%, and over the last month, it has risen by 20.72%. Despite a significant decline of 21.78% over the past year, the company maintains a high return on equity (ROE) of 20.70% and a low debt-to-equity ratio, which suggests strong management efficiency. However, the stock's performance is tempered by negative factors, including a consistent decline in operating profit and negative results for the last five quarters, which may affect investor sentiment.
In the broader market context, Bajaj Consumer's recent performance has outpaced the Sensex, which has only increased by 2.00% over the past week and 2.76% over the past month. While the stock has shown short-term gains, it has underperformed the market significantly over the past year, where the BSE500 generated a return of 3.20%. The high institutional holdings at 29.14% indicate that more sophisticated investors are backing the stock, which could provide some stability. However, the falling investor participation, with a notable drop in delivery volume, suggests a potential lack of confidence among retail investors, which could impact future price movements.