Why is Bajaj Consumer falling/rising?

As of 02-Jul, Bajaj Consumer Care Ltd's stock price is rising, currently at 227.10, reflecting an increase of 15.6 or 7.38%. The stock has shown strong performance recently, gaining 10.3% over the last three days and outperforming its sector by 7.1% today. It has also recorded a significant increase of 28.89% over the past month, while its year-to-date return stands at 14.93%. Despite these positive short-term movements, the stock has underperformed over the last year with a decline of 13.96%. The company exhibits high management efficiency with a return on equity (ROE) of 20.70% and a low debt-to-equity ratio, but it has faced challenges with negative results over the last five quarters and a decline in profits by 19.4%.
Broader market context indicates that while Bajaj Consumer has outperformed the Sensex in the short term, the broader market has shown a modest increase of 0.79% over the past week and 2.50% over the past month. The stock's performance contrasts with its long-term growth prospects, as it has experienced a decline in operating profit and has underperformed the market over the last year. High institutional holdings at 29.14% may provide some support, but the overall sentiment remains cautious due to the company's recent financial struggles and negative growth trends.