Why is Bajaj Consumer falling/rising?

As of 03-Jul, Bajaj Consumer Care Ltd is currently priced at 224.90, reflecting a decrease of 2.2 points or 0.97%. The stock has recently underperformed its sector by 1.19% and has experienced a trend reversal, falling after three consecutive days of gains. Despite this decline, the stock has shown strong performance over the past week and month, with returns of 8.44% and 26.49%, respectively. However, it has generated a negative return of 14.49% over the past year, indicating a significant underperformance compared to the market. Factors contributing to this recent price movement include high management efficiency with a return on equity (ROE) of 20.70%, but the company has also faced challenges such as declining profits and negative results over the last five quarters, which may be weighing on investor sentiment.
In the broader market context, while Bajaj Consumer has outperformed the Sensex over the past week and month, it has lagged behind in the longer term, particularly over the past year where the Sensex has returned 4.07% compared to the stock's -14.49%. This underperformance in the longer term, combined with poor growth indicators such as a negative annual operating profit growth rate and a low debt to equity ratio, suggests that investors may be cautious about the stock's future potential. The high institutional holdings at 29.14% indicate that more sophisticated investors are involved, but the overall negative trends in profitability and growth could be influencing the stock's current downward movement.