Why is Bajaj Consumer falling/rising?

As of 04-Jul, Bajaj Consumer Care Ltd is currently priced at 221.10, reflecting a decrease of 3.8 points or 1.69%. The stock has been underperforming, having fallen consecutively for the last two days with a total decline of 2.64%. Despite this recent downturn, the stock has shown strong performance over the past month with a return of 26.70%, significantly outperforming the Sensex, which gained only 3.01%. However, the stock's year-to-date return of 11.89% is still positive, although it has experienced a substantial decline of 15.71% over the past year. Factors contributing to the recent price movement include high management efficiency indicated by a return on equity (ROE) of 20.70%, a low debt-to-equity ratio, and high institutional holdings at 29.14%. Nevertheless, the stock is trading at a premium compared to its peers, and its profits have decreased by 19.4% over the past year, which may be causing investor caution.
In the broader market context, Bajaj Consumer's recent performance contrasts with the benchmark Sensex, which has shown a slight decline of 0.74% over the past week while Bajaj Consumer has gained 7.38%. This indicates that while the stock has been performing well relative to the market in the short term, the recent price drop suggests a correction or profit-taking by investors. Additionally, the falling investor participation, with a significant drop in delivery volume, may indicate waning interest, which could further pressure the stock price. Overall, while the stock has demonstrated strong returns in the past month, the recent declines and negative profit trends are contributing to its current downward movement.