Why is Bajaj Consumer falling/rising?

As of 08-Jul, Bajaj Consumer Care Ltd is experiencing a price increase, currently at Rs 238.40, reflecting a rise of Rs 5.65 or 2.43%. The stock has shown strong performance recently, gaining 7.82% over the last two days and outperforming its sector by 2.76% today. It has also demonstrated impressive returns over the past week and month, with increases of 12.72% and 37.09%, respectively. The stock is trading above all its moving averages, indicating a bullish trend. Despite a negative return of -12.29% over the past year, the company maintains a high management efficiency with a return on equity (ROE) of 20.70% and a low debt-to-equity ratio, which supports its valuation.
In the broader market context, Bajaj Consumer's recent performance significantly outpaces the Sensex, which has only increased by 0.02% over the past week. The stock's strong institutional holdings at 29.14% suggest confidence from larger investors, who typically have more resources to analyze company fundamentals. However, it is trading at a premium compared to its peers, and its profits have declined by 19.4% over the past year, which could be a concern for future performance. Overall, the combination of rising investor participation and favorable short-term returns relative to the benchmark contributes to the stock's upward movement.