Why is Bajaj Consumer falling/rising?

As of 09-Jul, Bajaj Consumer Care Ltd is experiencing a price increase, currently at 240.80, reflecting a rise of 2.4 or 1.01%. The stock has shown strong performance recently, gaining 8.91% over the last three days and outperforming its sector by 0.25% today. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating positive momentum. However, there is a notable decline in investor participation, with delivery volume falling by 27.99% compared to the 5-day average. Despite a negative return of -11.29% over the past year, the company maintains a high return on equity (ROE) of 20.70% and a low debt-to-equity ratio, which supports its valuation.
In the broader market context, Bajaj Consumer's short-term return of +6.03% over the past week significantly outpaces the Sensex's modest gain of +0.15%. This indicates that the stock is performing well relative to the overall market. The high institutional holdings at 29.14% suggest that knowledgeable investors are backing the stock, which may contribute to its recent upward movement. However, the stock is trading at a premium compared to its peers, and its profits have declined by 19.4% over the past year, which could pose risks if the trend continues.