Why is Bajaj Consumer falling/rising?

As of 10-Jul, Bajaj Consumer Care Ltd's stock price is currently at Rs 235.35, reflecting a decrease of Rs 5.45 or 2.26%. The stock has recently experienced a trend reversal, falling after three consecutive days of gains. It has underperformed its sector by 1.67% today and reached an intraday low of Rs 235.35. Despite this decline, the stock has shown strong performance over the past month with a return of 32.63%, although it has generated a negative return of 13.70% over the past year. The company maintains a high management efficiency with a return on equity (ROE) of 20.70% and a low debt-to-equity ratio, but its profits have fallen by 19.4% over the same period, contributing to the stock's recent struggles.
In the broader market context, Bajaj Consumer's short-term return of 4.65% over the past week stands in contrast to the Sensex, which has remained nearly flat with a change of -0.06%. This indicates that while the stock has outperformed the benchmark recently, the current decline suggests a potential correction after a period of strong gains. Additionally, the falling investor participation, with a significant drop in delivery volume, may signal reduced confidence among investors, further impacting the stock's price negatively. Overall, while the stock has shown resilience in the longer term, the recent performance and market dynamics indicate challenges that could be influencing its current downward movement.