Why is Bajaj Consumer falling/rising?

As of 11-Jul, Bajaj Consumer Care Ltd is experiencing a decline in its stock price, currently at Rs 232.10, which reflects a decrease of Rs 3.25 or 1.38%. The stock has been underperforming in the market, having fallen consecutively for the last two days with a total decline of 3.61%. Today's performance indicates that it underperformed its sector by 2.59%, and it reached an intraday low of Rs 229.15. Despite these recent setbacks, the stock has shown positive returns over the past week and month, with increases of 4.98% and 27.25%, respectively. However, it is important to note that the stock has generated a negative return of 14.02% over the past year, coinciding with a significant profit decline of 19.4%. The company maintains a high management efficiency with a return on equity (ROE) of 20.70% and a low debt-to-equity ratio, but it is trading at a premium compared to its peers.
In the broader market context, the stock's recent performance contrasts with the Sensex, which has shown a slight decline of 1.12% over the past week. While Bajaj Consumer has outperformed the benchmark in the short term, the overall trend indicates a struggle, particularly with falling investor participation, as evidenced by a 67.42% drop in delivery volume compared to the five-day average. The stock's liquidity remains adequate for trading, but the recent downturn suggests that investor sentiment may be cautious, especially given the high institutional holdings of 29.14%, which could indicate a more analytical approach to the stock's fundamentals.