Why is Bajaj Consumer falling/rising?

As of 14-Jul, Bajaj Consumer Care Ltd is experiencing a price increase, currently at 235.05, reflecting a rise of 2.95 or 1.27%. The stock has shown a positive trend today, gaining after two consecutive days of decline and outperforming its sector by 1.63%. It reached an intraday high of Rs 238, and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite a year-to-date return of 18.95%, the stock has underperformed over the past year with a return of -12.13%. Factors contributing to this recent price movement include high management efficiency, indicated by a return on equity (ROE) of 20.70%, and a low debt-to-equity ratio. However, the stock is trading at a premium compared to its peers, and its profits have fallen by 19.4% over the past year, which raises concerns about its long-term growth potential.
In the broader market context, Bajaj Consumer's short-term performance has been relatively strong, with a 1-week return of +0.99%, contrasting sharply with the Sensex's decline of -1.42% over the same period. While the stock has shown resilience in the short term, it has consistently underperformed against the benchmark over the last three years, generating -12.13% returns in the past year compared to the Sensex's gain of 2.15%. This underperformance, combined with negative results over the last five quarters and a declining operating profit trend, suggests that while the stock may be rising in the short term, there are significant underlying challenges that could impact its future performance.