Why is Bajaj Consumer falling/rising?

As of 15-Jul, Bajaj Consumer Care Ltd is experiencing a decline in its stock price, currently at 232.15, reflecting a decrease of 2.9 points or 1.23%. Today's price summary indicates that the stock has underperformed its sector by 1.87%. Additionally, while the stock has shown a positive return of 30.49% over the past month, it has underperformed the benchmark Sensex, which gained 1.79% in the same period. The stock's performance is further impacted by a significant drop in investor participation, with delivery volume falling by 53.22% compared to the 5-day average. Despite having a high management efficiency indicated by a return on equity (ROE) of 20.70% and a low debt-to-equity ratio, the company has faced challenges, including a 15.75% decline in returns over the past year and negative results for the last five consecutive quarters.
Broader market context shows that while Bajaj Consumer has outperformed the Sensex over the past month, its longer-term performance is concerning, particularly with a 15.75% decline over the past year compared to the benchmark's 2.36% gain. The stock's poor long-term growth prospects, highlighted by a -10.07% annual rate of operating profit growth over the last five years, contribute to its current downward trend. Furthermore, the stock is trading at a premium compared to its peers, which may deter potential investors amid the backdrop of declining profits and a low return on capital employed (ROCE). Overall, these factors suggest a challenging environment for Bajaj Consumer Care Ltd, leading to its current price decline.