Why is Bajaj Consumer falling/rising?

As of 16-Jul, Bajaj Consumer Care Ltd is experiencing a price increase, currently at Rs 238.30, reflecting a rise of Rs 6.15 or 2.65%. Today's performance indicates that the stock has outperformed its sector by this percentage increase, reaching an intraday high of Rs 241.5, which is a 4.03% rise. Despite a recent decline of 1.04% over the past week, the stock has shown a significant 36.25% increase over the last month. However, it has underperformed over the past year with a return of -13.09%. The company boasts a high management efficiency with a return on equity (ROE) of 20.70% and a low debt-to-equity ratio, but it has faced challenges with negative results for the last five consecutive quarters and a decline in profits by 19.4%.
Broader market context shows that while Bajaj Consumer has outperformed its sector today, it has lagged behind the benchmark Sensex, which has seen a decline of 1.08% over the past week. The stock's year-to-date return of 20.60% is notably higher than the Sensex's 5.75%, indicating a strong recovery in the short term. However, the stock's long-term growth prospects appear weak, with a significant annual decline in operating profit and a poor performance relative to the broader market over the past year. High institutional holdings at 29.14% suggest that informed investors are backing the stock, yet the overall negative trends in profitability and growth may temper future expectations.