Why is Bajaj Consumer falling/rising?

As of 25-Jul, Bajaj Consumer Care Ltd is experiencing a decline in its stock price, currently at Rs 234.75, which reflects a decrease of Rs 10.05 or 4.11%. Today's price summary indicates that the stock has underperformed its sector by 2.96%, and it has fallen after two consecutive days of gains. The stock reached an intraday low of Rs 231, marking a decline of 5.64%. Additionally, the stock's performance over the past week shows a decrease of 2.35%, while it has seen a more favorable return of 13.27% over the past month. Despite a high management efficiency indicated by a return on equity (ROE) of 20.70% and a low debt-to-equity ratio, the stock has generated a negative return of 13.02% over the past year, with profits falling by 19.4%. This suggests that while the company has strong fundamentals, recent performance has not met investor expectations.
In the broader market context, Bajaj Consumer's recent short-term performance has been weaker than the benchmark Sensex, which has only declined by 0.36% over the same week. The stock's liquidity appears adequate for trading, but there is a notable decrease in investor participation, with delivery volume falling by 22.79% against the five-day average. This decline in trading activity could be contributing to the stock's downward movement. Furthermore, while institutional holdings are relatively high at 27.78%, indicating confidence from larger investors, the stock's current trading at a premium compared to its peers may also be a factor in its recent price drop.