Why is Bajaj Consumer falling/rising?

As of 28-Jul, Bajaj Consumer Care Ltd is experiencing a decline in its stock price, currently at Rs 230.10, which reflects a decrease of Rs 4.65 or 1.98%. The stock has underperformed its sector by 2.09% today and has been on a consecutive downward trend for the last two days, accumulating a total drop of 6%. In terms of returns, the stock has shown a negative performance over the past week at -6.22%, while it has performed better over the past month with an increase of 11.75%. Despite this recent decline, the company maintains a high management efficiency with a return on equity (ROE) of 20.70% and a low debt-to-equity ratio, indicating solid fundamentals. However, the stock is trading at a premium compared to its peers, and its profits have decreased by 19.4% over the past year, contributing to investor caution.
In the broader market context, the Sensex has also seen a decline of 1.59% over the past week, indicating a challenging environment for stocks in general. While Bajaj Consumer has outperformed the benchmark over the past month and year-to-date, its one-year return of -16.43% starkly contrasts with the Sensex's minimal decline of 0.54%. This suggests that while the stock has had periods of strong performance, recent trends and profit declines may be weighing heavily on investor sentiment, leading to the current price drop.