Why is Bajaj Consumer falling/rising?

As of 01-Aug, Bajaj Consumer Care Ltd is experiencing a slight decline in its stock price, currently at 223.00, reflecting a decrease of 0.15 (-0.07%). The stock has been underperforming, having fallen consecutively for the last six days, resulting in a total return of -8.91% during this period. Additionally, the stock's performance today underperformed its sector by 0.77%. Over the past week, it has decreased by 5.01%, while in the last month, it has shown a positive return of 5.44%. Despite a high management efficiency indicated by a return on equity (ROE) of 20.70% and a low debt-to-equity ratio, the stock's recent performance has been negatively impacted by a significant drop in investor participation, with delivery volume falling by 45.74% against the five-day average.
In the broader market context, Bajaj Consumer's short-term performance contrasts with the Sensex, which has only declined by 1.06% over the past week. While the stock has shown a year-to-date return of 12.85%, it has underperformed over the past year with a return of -14.92%, indicating challenges in maintaining investor confidence despite high institutional holdings at 27.78%. The stock is currently trading at a premium compared to its peers, which may also contribute to its recent price decline as investors reassess its valuation amidst falling profits.