Why is Bajaj Consumer falling/rising?

As of 12-Aug, Bajaj Consumer Care Ltd's stock price is currently at 225.85, reflecting a decline of 6.25 points or 2.69%. The stock has underperformed its sector by 1.85% today and has experienced a trend reversal, falling after two consecutive days of gains. It touched an intraday low of Rs 224.35, indicating a drop of 3.34%. Over the past week, the stock has shown a slight increase of 0.62%, but it has declined by 2.69% over the past month and has a significant year-to-date return of 14.30%. Despite a high management efficiency with a return on equity (ROE) of 20.70% and a low debt-to-equity ratio, the stock is trading at a premium compared to its peers, and its profits have fallen by 13.9% over the past year, contributing to the recent price decline.
In the broader market context, the stock's performance over the past week contrasts with the Sensex, which has decreased by 0.59%. While Bajaj Consumer's year-to-date performance is strong, the stock has underperformed over the last year with a return of -17.62%, compared to the Sensex's modest gain of 0.74%. The rising investor participation, indicated by a 70.63% increase in delivery volume, suggests some interest in the stock despite its recent price drop. However, the overall market sentiment and the stock's recent trend indicate a cautious outlook, as institutional holdings remain high, reflecting a reliance on fundamental analysis that may not be translating into immediate positive price movements.