Why is Bajaj Consumer falling/rising?

As of 14-Aug, Bajaj Consumer Care Ltd is currently priced at 223.30, reflecting an increase of 0.55, or 0.25%. The stock has shown a trend reversal by gaining after two consecutive days of decline. It has outperformed its sector by 0.79% today, with a notable rise in delivery volume, which increased by 49.59% compared to the five-day average. Despite a one-year return of -18.67%, the company maintains a high management efficiency with a return on equity (ROE) of 20.70% and a low debt-to-equity ratio, indicating financial stability. However, it is trading at a premium compared to its peers, and its profits have decreased by 13.9% over the past year, which may contribute to cautious investor sentiment.
In the broader market context, Bajaj Consumer's short-term performance has been relatively weak, with a one-week return of -0.60%, compared to a slight decline of only -0.03% in the Sensex. Year-to-date, the stock has outperformed the benchmark, with a return of +13.01% against the Sensex's +3.15%. The high institutional holdings at 27.78% suggest that informed investors are backing the stock, which could provide some support against broader market fluctuations. However, the stock's underperformance over the past year relative to the benchmark indicates ongoing challenges that may affect investor confidence moving forward.