Why is Bajaj Consumer falling/rising?

As of 19-Sep, Bajaj Consumer Care Ltd's stock price is currently at Rs 255.65, reflecting a decrease of Rs 2.3 or 0.89%. The stock has recently underperformed its sector by 0.3% and has experienced a trend reversal after two consecutive days of gains. Despite this decline, the stock is close to its 52-week high, being only 3.03% away from Rs 263.4. Over the past week, Bajaj Consumer has shown a strong performance with a return of 14.21%, significantly outperforming the Sensex, which only gained 0.88%. The stock's long-term performance is also notable, with a year-to-date return of 29.38% compared to the Sensex's 5.74%. However, it is important to note that while the stock has a high management efficiency and low debt-to-equity ratio, it has faced challenges with a decline in profits over the past year.
In the broader market context, Bajaj Consumer's recent performance contrasts with the benchmark, as it has outperformed the Sensex in both the short and long term. The stock's strong institutional holdings at 27.78% suggest confidence from larger investors, which may provide some stability. However, the company has shown poor long-term growth, with operating profit declining at an annual rate of 8.40% over the last five years. This mixed performance, characterized by high returns in the near term but underlying issues with growth, contributes to the stock's current price movement.