Why is Bajaj Consumer falling/rising?

As of 22-Sep, Bajaj Consumer Care Ltd's stock price is currently at Rs. 257.80, reflecting an increase of Rs. 2.15 or 0.84%. The stock has recently hit a new 52-week high of Rs. 263.6, indicating strong performance, as it outperformed its sector by 1.04% today. Over the past week, the stock has risen by 12.16%, and it has shown a year-to-date increase of 30.47%. However, there is a notable decline in investor participation, with delivery volume falling by 43.86% against the 5-day average. Despite this, the company exhibits high management efficiency with a return on equity (ROE) of 20.70% and a low debt-to-equity ratio, which supports its valuation and attractiveness to institutional investors.
Broader market context shows that while Bajaj Consumer has outperformed the benchmark Sensex significantly in the short term, with a 1-month return of 13.72% compared to the Sensex's 1.05%, it has also faced challenges such as poor long-term growth, with operating profit declining at an annual rate of 8.40% over the last five years. Despite generating a modest return of 0.82% over the past year, the stock's profits have decreased by 13.9%, which may raise concerns among investors. Overall, while the stock is currently rising due to strong short-term performance and institutional backing, the long-term growth prospects remain a risk factor that could influence future price movements.