Why is Bajaj Consumer falling/rising?

As of 24-Sep, Bajaj Consumer Care Ltd is experiencing a decline in its stock price, currently at 246.65, which represents a decrease of 7.3 points or 2.87%. The stock has underperformed its sector by 3.56% today and has been on a consecutive fall for the last two days, resulting in a total drop of 4.27% during this period. It opened with a significant loss of 6.97% and reached an intraday low of Rs 232.35, reflecting a decline of 8.51%. Despite a strong performance over the past month with an 8.80% increase, the stock has generated a negative return of 1.97% over the past year, and its profits have decreased by 13.9%. The company has a high management efficiency with a return on equity (ROE) of 20.70%, but concerns about poor long-term growth and flat results in June have contributed to the recent price movement.
In the broader market context, Bajaj Consumer's short-term performance has been notably better than the benchmark Sensex, which has declined by 1.18% over the past week. However, the stock's recent struggles, including a significant drop in delivery volume by 60.25% against the 5-day average, indicate falling investor participation. While the stock is trading at a premium compared to its peers and has high institutional holdings at 27.78%, the overall sentiment appears to be cautious due to the company's declining operating profit growth and the lowest recorded ROCE. This combination of factors has led to a negative outlook for the stock in the short term.