Why is Bajaj Consumer falling/rising?

As of 13-Nov, Bajaj Consumer Care Ltd is experiencing a decline in its stock price, currently at Rs 268.50, which reflects a decrease of Rs 9.25 or 3.33%. The stock has underperformed its sector by 2.96% today and has been on a consecutive downward trend for the last four days, resulting in a total drop of 10.81% during this period. Despite a strong performance year-to-date with a return of 35.88%, the stock's recent movement is influenced by a significant fall in investor participation, as indicated by a 1.44% decrease in delivery volume compared to the five-day average. Although the company has shown high management efficiency and positive financial metrics, such as a high return on equity (ROE) and low debt-to-equity ratio, its operating profit has seen a decline over the past five years, which raises concerns about long-term growth.
In the broader market context, Bajaj Consumer's short-term performance has lagged behind the benchmark Sensex, which has gained 1.40% over the past week while the stock has dropped 9.94%. This underperformance is compounded by the stock trading below its recent moving averages, indicating a bearish sentiment among investors. While the stock has historically outperformed the BSE500 over longer periods, the current trend suggests that market participants are cautious, likely due to the recent decline in operating profit and overall growth concerns.