Why is Balaji Telefilms falling/rising?

As of 03-Jul, Balaji Telefilms Ltd's stock price is currently at Rs 92.75, reflecting an increase of Rs 1.81 or 1.99%. The stock has been gaining for the last three days, with a total return of 6.1% during this period. It is trading above all its moving averages, indicating a strong upward trend. However, there is a notable decline in investor participation, with delivery volume falling by 76.93% compared to the five-day average. Despite this, the stock has shown impressive performance over various time frames, including a 33.30% return over the past year, outperforming the BSE500 index in both the short and long term. The high institutional holdings at 25.21% suggest that knowledgeable investors are backing the stock, although the company has not declared results in the last six months, raising concerns about its long-term fundamental strength.
In the broader market context, Balaji Telefilms' short-term performance of +1.91% over the past week contrasts sharply with the Sensex, which has declined by 0.62% during the same period. This indicates that the stock is currently outperforming the broader market. However, the company faces significant challenges, including a weak EBIT to Interest ratio of -37.34 and a substantial drop in net sales of -35.43%. These negative factors, coupled with a lack of recent financial disclosures, contribute to a perception of risk surrounding the stock, despite its recent price gains.