Why is Balaji Telefilms falling/rising?

As of 04-Jul, Balaji Telefilms Ltd's stock price is rising, currently at Rs 93.90, reflecting an increase of 1.15 (1.24%). The stock has shown strong performance, gaining 7.41% over the last four days and outperforming its sector by 0.89%. It is also close to its 52-week high, just 3.05% away from Rs 96.76. Over the past year, the stock has generated a return of 32.29%, significantly outperforming the BSE500 index in both the short and long term. However, despite this positive momentum, the company faces challenges, including operating losses and weak long-term fundamental strength, which could impact investor sentiment.
In the broader market context, Balaji Telefilms has outperformed the Sensex, which has seen a decline of 0.74% over the past week while the stock rose by 5.28%. This indicates a strong relative performance against the benchmark. Despite the positive short-term returns, the company’s high institutional holdings at 25.21% suggest that knowledgeable investors are backing the stock, yet concerns about its ability to service debt and generate profitability remain. The stock's liquidity is adequate for trading, but falling investor participation, as indicated by a decrease in delivery volume, may pose risks to its continued upward movement.