Why is Balaji Telefilms falling/rising?

As of 17-Jul, Balaji Telefilms Ltd is experiencing a slight decline in its stock price, currently at Rs. 95.82, reflecting a decrease of 0.26 or 0.27%. Despite this minor drop, the stock has shown strong performance recently, with a 6.60% increase over the past week and a remarkable 37.53% rise over the past year. Today, the stock reached a new 52-week high of Rs. 97.88 but has seen a trend reversal after five consecutive days of gains. Additionally, the stock is trading above all key moving averages, and there has been a notable increase in investor participation, with delivery volume rising by 5.53% against the five-day average. However, the company faces challenges, including operating losses and a weak long-term fundamental strength, which may contribute to the current price movement.
In the broader market context, Balaji Telefilms has outperformed the benchmark Sensex, which has seen a decline of 1.12% over the past week, while the stock has gained 6.60%. This indicates that, despite the recent price drop, the stock has been resilient compared to the overall market. The company's high institutional holdings at 25.21% suggest confidence from more knowledgeable investors, yet the presence of operating losses and a negative EBITDA raises concerns about its long-term viability. While the stock has shown strong returns in the short and long term, the underlying financial weaknesses may be influencing investor sentiment and contributing to the recent price fluctuations.