Why is Balaji Telefilms falling/rising?

As of 24-Jul, Balaji Telefilms Ltd's stock price is currently at 99.59, reflecting an increase of 0.88, or 0.89%. The stock has been gaining momentum, having outperformed its sector by 1.45% today and showing a consecutive gain over the last two days with a total return of 1.55%. It is also trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a strong upward trend. Over the past year, the stock has delivered a remarkable return of 47.37%, significantly outperforming the BSE500 index in both the short and long term. However, the company faces challenges, including operating losses and a weak long-term fundamental strength, as evidenced by a poor EBIT to Interest ratio and low profitability metrics.
In the broader market context, Balaji Telefilms has demonstrated a strong performance relative to the Sensex, with a 1-week return of 3.93% compared to a slight decline of 0.09% for the index. This indicates that investor sentiment towards the stock remains positive despite its underlying financial challenges. The high institutional holdings at 25.21% suggest that knowledgeable investors are confident in the stock's potential, which may contribute to its rising price. Nonetheless, the company's negative EBITDA and low cash reserves raise concerns about its long-term viability, which could impact future price movements.