Why is Balaji Telefilms falling/rising?

As of 25-Jul, Balaji Telefilms Ltd's stock price is currently at Rs 93.84, reflecting a decline of Rs 5.75 or 5.77%. Today's performance indicates that the stock has underperformed its sector by 3.04%, and it has experienced a trend reversal after two consecutive days of gains. The stock touched an intraday low of Rs 93.84, with high volatility observed today, marked by an intraday volatility of 5%. Despite a strong long-term performance, including a 34.46% return over the past year, the company faces significant challenges, such as operating losses and weak long-term fundamental strength, which are contributing to the current price decline.
In the broader market context, Balaji Telefilms has underperformed the benchmark Sensex in the short term, with a 1-week return of -3.98% compared to the Sensex's -0.36%. While the stock has shown strong performance over longer periods, the recent flat results and negative EBITDA signal underlying financial weaknesses that may deter investors. The company's high institutional holdings suggest some confidence in its potential, but the current operational struggles and low profitability per unit of shareholders' funds are likely influencing the stock's downward movement.