Why is Balaji Telefilms falling/rising?

As of 26-Aug, Balaji Telefilms Ltd's stock price is currently at Rs 93.05, reflecting an increase of Rs 2.54 or 2.81%. The stock has shown positive momentum, gaining for the last two days with a total return of 3.24% during this period. Despite opening lower today with a loss of 3.3%, it reached an intraday high of Rs 93.05. Over the past week, the stock has outperformed its sector by 4.52%. However, there has been a notable decline in investor participation, with delivery volume dropping by 54.55% compared to the five-day average, which may indicate a lack of strong buying interest despite the recent gains.
Broader market context shows that while Balaji Telefilms has performed well year-to-date with a return of 22.51%, the benchmark Sensex has only increased by 3.39% during the same period. In the short term, the stock's performance over the past week is positive at 0.53%, contrasting with the Sensex's decline of 1.05%. This suggests that Balaji Telefilms is maintaining a relatively strong position compared to the broader market, even as it faces challenges such as reduced trading volume and a recent gap down at the open.