Why is Balaji Telefilms falling/rising?

As of 29-Aug, Balaji Telefilms Ltd's stock price is currently at Rs 96.90, reflecting an increase of Rs 2.9, or 3.09%. The stock has been on an upward trend, gaining for the last four consecutive days and achieving a return of 7.51% over the past week. It has also outperformed its sector by 4.46% today and is trading above all key moving averages, indicating strong momentum. Despite this positive performance, the company faces challenges, including operating losses and weak long-term fundamentals, which may temper investor enthusiasm. High institutional holdings at 25.33% suggest that knowledgeable investors are backing the stock, but the company's poor profitability metrics, such as a negative EBIT to interest ratio and low return on equity, raise concerns.
In the broader market context, Balaji Telefilms has significantly outperformed the Sensex, which has declined by 1.84% over the past week, while the stock has risen by 7.51%. This stark contrast highlights the stock's strong performance relative to the market. Additionally, the company's ability to generate substantial returns over the past year (38.51%) and three years (91.12%) further emphasizes its resilience in a challenging environment. However, the recent flat results and negative EBITDA indicate underlying risks that could affect future performance, suggesting that while the stock is currently rising, caution is warranted due to its financial instability.